About Us

Established in 2007, Prime Property has become a leading Estate Agency in Umhlanga, having grown exponentially with franchises throughout Kwa-Zulu Natal and Johannesburg. We offer a wide selection of both residential and commercial sales and rental properties, as well as holiday letting options.

Since inception, Prime Property has earned a reputation for professionalism, dedication,and outstanding results. Our team is built up of industry professionals who are skilled,energetic and passionate about property, Your property. A combination of knowledge, drive, ambition and a promise to add value to our clients and commit to their needs have helped us build a rapport with our clients and enabled us to retain their business year after year. We believe the relationship continues long after the deal is done. Industry knowledge and trends, together with client relationship management is a critical success factor for buyers, sellers and investors. We dedicate resources to maintain a database of property owners and buyers. Constant communication with our clientele enables us to keep abreast of changing market conditions and buying or letting patterns. We have invested in state-of-the-art technology, giving us direct access to deeds and valuations, providing us with a sound platform to value, sell and lease at market related prices.

Amongst PRIME PROPERTY Strengths are:

  • Years of Hands-on informed and in-depth knowledge of the property market in South Africa.
  • Highly trained property experts operating out of individual agencies.
  • Run as individual business entities but with close networks of communication with each other.
  • A constantly revolving "STOCK" of the best properties in every price range.
  • A national referral system allowing buyers and sellers a seamless link with PRIME PROPERTY professionals to help them buy or sell throughout the country.
  • A proud track record of success in the South African market since 1997.

Umhlanga at a Glance

Umhlanga has become the province's most noteworthy economic hubs. The buzzing residential, commercial and resort suburb just outside of Durban, was once a seaside resort town called Umhlanga Rocks. During the early seventies it merged with La Lucia to become what it is today - Umhlanga - pronounced Umshlanga and meaning "place of reeds" in Zulu.

Radical change has taken place since the town acquired its suburban status. It remains a popular seaside resort, its wide, sandy beaches lined with exclusive hotels and apartment blocks, the beaches filled with umbrellas and sun worshippers, whilst locals enthusiastically walk the promenade at sundown.

Additionally, businesses have relocated here from central Durban, in a similar fashion to Sandton in Johannesburg, and Durban International Airport is now King Shaka international which is situated in close proximity.

Umhlanga Lighthouse, Umhlanga Rocks The residential aspect of Umhlanga too has grown incredibly. Gated communities and luxury estates have sprawled their way across the suburb, and in particular, Umhlanga Ridge, which used to be largely sugarcane, is now a much sought-after retail, office and residential area due in no small part to the incredible views over the Indian Ocean.

Gateway Shopping Centre, one of the biggest shopping centres in the country, means that, whilst staying in Umhlanga, one has little reason to venture elsewhere. The O'Connor promenade that stretches from Durban View Park all the way to Breakers and the start of the Umhlanga Lagoon Nature Reserve, provides a wonderful way to stretch one's legs right at the sea, past the famous Umhlanga Lighthouse, and numerous excellent restaurants pose only the dilemma of which to choose for dinner.