Raising the South African Real Estate Bar

South Africa's property industry has long been fighting negative perceptions. It is vital to convey a positive and trustworthy image in real estate. Professionalism and knowledge are fundamental in achieving this .

Principals need to establish relevant marketing and advertising standards for their companies and in particular for their listed properties, this includes professional photography accompanied by enticing captions, that are not only engaging, but also grammatically correct. Communicating the right message in each and every piece of marketing and ensuring brand consistency is essential. 

As our industry evolves, we need to adjust to new, contemporary ways of advertising with the use of the latest options and technologies available to us. There is no excuse for a poor marketing initiative. 

Maintaining a positive image is created through high professional standards, this is achieved by:

• Delivering a consistently efficient and skilled property service.  
• Identifying weaknesses and strengths and working on these aspects to elevate service levels from mediocre to exceptional.
• Continually re-evaluating and aiming to outperform your current standards in terms of the value and expertise you offer clients.
  
   

Key takeaways

Always be a true professional - even when dealing with the most trying clients. Keep in mind that as a property expert you should always be knowledgeable with the current market trends, fluctuations and legislations.

Remember that honesty, integrity and transparency are cornerstones in every aspect of the real estate business.